GUIDECRAFT- The Art Lesson

GUIDECRAFT- The Art Lesson

Interview, Art Lesson, and Cover for 2017 Guidecraft catalog |

Thank you Guidecraft for inviting me to teach this art lesson and create the 2017 Catalogue cover design. It was a pleasure to work with everyone on such a creative project and process. |

The cover art was inspired by an art lesson using collage and cut paper. Gary Bilezikian, the President of Guidecraft, asked me to create a series of collages to try to show the correlations between fine arts, geometry, and Guidecraft’s toy systems. He wanted to move away from standard marketing concepts on the cover of the catalog as the company is moving towards a larger subset of systems in their toys, and he wanted to focus more this year on the geometry of the systems, as well as give a child’s perspective as creation, at its heart, is an experiential process. |

You can view the video here; The Art Lesson. |

Guidecraft |

Guidecraft is such an inventive,  inspiring company, they are creators of fine educational toys and furniture.  Founded by Fred Fein in 1966 in a small woodshop in NY, Guidecraft was built on the foundation of smart, beautifully crafted wooden toys. Their mission is “To create objects of lasting importance that enrich the lives of children and articulate and define creative, joyful, and meaningful experiences.” |